Sonos Adapted CMF Strategy

Interior Harmony Sonos Speaker

Journey exploring, researching, materials as well as colour and finish, to integrate seamlesley in curated home environments.

Learning

Exploring a variety of design directions including soft minimalism, interior harmony, the third; the transport inspired direction.

Design Direction 1 - Soft Minimalism

Purpose Improving Tactile Quality and Strengthening Sonos brand language.

Finishes Ultra Matte soft-touch Coating, subtle Micro-Texture for scratch resistance and improved grip and low Sheen Powder Coat.

Design Direction 3 - Transport Inspired

Purpose The goal of this CMF strategy is to evolve the Sonos Era 100 into a more emotionally resonant, interior‑aware product family while maintaining the brand’s core values of simplicity, warmth, and architectural clarity. The strategy focuses on

strengthening the product’s presence within contemporary home environments, expanding its appeal across global markets, and introducing sustainable material pathways that support Sonos’ long‑term environmental commitments.

Finishes Micro-Texture inspired by aircraft cabin trims and Anti-Scuff Matte Coating